Marketing Outreach

ASD continues to strive to deliver the most qualified attendees possible. Our aggressive and comprehensive buyer marketing campaign ensures that you will be able to connect with retailers, importers and distributors from across the globe and build profitable partnerships.

We will continue to reach out to more buyers through new and traditional media. The ASD marketing campaign includes:

• Direct Mail – several direct mail programs will be deployed with over 150,000 buyer touch points.
• Targeted email - Our e-mail campaign delivers news and show developments tailored to specific product markets and retail segments, yielding close to 2 million impressions.
• Call Campaign – we also get out the word on the phone with 150,000 phone calls made to buyers to market the show.
• Advertising - Keeping ASD fresh in the minds of our attendees is our goal. Ads are placed in major vertical and horizontal industry publications that retailers, distributors and importers read. ASD places 102 Full page ads per year and 276 Web Advertisements.