In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle sat down with Phil Leahy, founder of Retail Global, at ASD Market Week this August 2018. Phil Leahy is an expert in bringing exceptional experience into retail both online and offline. With his own experience of being one of the top five sellers on Amazon in the UK, he knows what personal touches a customer desires in a package that comes from an online purchase. Bringing an exceptional experience to a consumer will give them a lasting memory and a greater chance of becoming a returning customer. As an online retailer, it can be hard to think of ways to give that personal touch, Phil has some simple ideas for you.
Phil dives into just how powerful personalization and customization can be for your business. Customers love to feel special and experience a personal touch, whether that be opening up a package and seeing a personalized handwritten letter or even a value-added gift in the form of a sample pack. The little things you do at the end of a sale make a huge difference in a customer’s journey through the buying process. Be sure to wow your customer base by making their retail experience exceptional from beginning to end.