Exhibitor Success & ROI Center
The Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
Live & Re-playable Exhibitor Webinars
Building Awareness & Driving Qualified Booth Traffic:
How to Attract Enough of the Right Buyers to YOUR ASD Market Week Exhibit
Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic. Jefferson Davis of Competitive Edge and the ASD Marketing team will walk you through a proven pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right buyers.
How to Have a Positive and Profitable Exhibiting Experience
As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational webinar. ASD Market Week staff and tradeshow expert, Jefferson Davis of Competitive Edge, will share important show and attendee information, “ins and outs” of exhibiting at ASD Market Week, along with useful knowledge and practical exhibiting skills critical to help position your company for exhibiting success.
"How-to" Exhibiting Articles
Our exhibiting success articles and tools address the critical topics important to your success as an exhibitor today. Just click the link below and be sure to forward to your entire exhibiting team.
- The Most Overlooked Key to Exhibiting Success
- Planning to Win: Exhibiting by Objectives – How to Set Achievable Exhibiting Goals
- High-Impact Pre-show Marketing – How to Identify and Attract Enough of the Right Attendees to Your Exhibit
- Staffing for Success – How to Prepare Your Booth Staff for Success
- Closed-Loop Lead Management – How to Capture Higher Quality Leads and Convert More to Sales
- Exhibit Measurement Made Easy – How to Measure Exhibiting Results and Return on Investment
- Glossary of Exhibiting Terms
- 9 Steps to Stand Out and Be Remembered at Your Next Show
- Improving Exhibiting Effectiveness e-book
- Exhibit Like An Expert (by Freeman Expositions)
Tools & Strategic Planning Exercises
- 16 Week Tradeshow Planning Tool
- Exhibiting Cost Control Tool
- Exhibit & Financial Performance Metrics Tool
- 31 Standout Exhibit Ideas
- Standout Exhibit report
Strategic Planning Exercises
"Ask the Tradeshow Experts" Q&A
ASD Market Week has made special arrangements with Jefferson Davis, North America’s leading expert on trade show success, and his team of experts. You can submit questions on any exhibiting topic. Mr. Davis will respond within 48 hours. Submit your question.