ASDLV

March 11 - 14, 2018
Las Vegas Convention Center

Estimate What You Can Expect for Your ASD Show Investment

  • Take 3 short minutes to answer 7 questions (in the yellow boxes below) to calculate your company’s Buyer Interaction Capacity, Cost Per Interaction, Breakeven Point, Potential Sales and Return on Investment (ROI)
  • *Please note: This example teaches a formula you can use to estimate your potential results. It is NOT a guarantee of performance. Individual results vary based on several factors, such as exhibit size, quality and salability of products, how well you market your booth to drive traffic, booth staff performance, lead follow-up, and many other factors.
  • Rule of thumb is 1 staffer per 50 sq ft, so 2-3 per 10 x 10)
  • Rule of thumb is 3 to 5 per hour per staffer
  • Based on your company sales history what is your average order size in dollars
  • What is the percentage of buyers that come to your booth that you estimate your staff can convert to a sale immediately?
  • What is the percentage of buyers that come to your booth that you estimate your staff can convert to a sales lead to follow up on after the show?
  • Estimate the percentage of leads your sales team brings back from the show that will turn into a sale after the show?
  • Your Customized Results

  • Total possible buyer interactions you can have based on booth size, number of staff and show hours.
  • Calculated by price of 10 x 10’ booth X Number of booths you are taking X 3. Industry suggested that 7.5% of investment should be allocated to advertising and sponsorships to maximize your sales potential. So a good rule of thumb is to multiply the cost to rent the booth space X 3 to account for travel, hotel, etc
  • The industry average cost of a field sales call is $596. This is the savings you realize per buyer interaction at the show
  • For every $1 you invest to participate in the show, you will get this many dollars in return
  • If I you got
    in return for every $1 you invest, how many dollars would you invest?
  • Hidden Fields

  • Pull number that you calculated above for Buyer Interaction Capaicity
  • Industry Average Cost of sending your field reps out to make a field sales call is $596
  • Pull number that you calculated for Show Investment above
  • Pull the Buyer Interaction Capacity number that you calculated above
  • Pull the Minimum Order Size that you estimated above
  • To calculate multiply the Minimum Order Size x Number of Interactions you will convert to sales on show site
  • To calculate multiply Buyer Interaction Capacity x Sales Conversions at Show
  • Pull the Minimum Order Size that you estimated above
  • Add At Show Orders + Post Show Orders
  • pull the number you calculated above for Show Investment

Not Signed Up to Participate in ASD Market Week Yet?

The next event is shaping up to be one of the highest in buyer attendance to date, don’t miss your chance as we have limited space left.

Limited Space – Reserve your booth NOW!